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Marketing Your Novel – The Steps I Took

Glenna Mageau, Award Winning Author, Speaker, Writing Coach

Marketing is one of those things that was way outside my comfort zone when I started this publishing journey 5 years ago. I think I panicked every time I had to share my book and say, please buy. Thankfully, I’ve learned a lot since then.

So, the process that I currently am going through with writing, publishing and marketing my suspense/thriller, Split Seconds is:


  1. Beta Team – After I had the novel to where the story was good I sent it to my Beta Team to read and for feedback.
  2. Editor – Once I got it back and made the changes I needed to, I sent it off to my amazing editor.
  3. ARC – I asked those who were on my newsletter list if any would be interested and willing to read and write a review of the ARC (advanced review copy) of Split Seconds. So I will have several reviews when Split Seconds is published on July 20th.
  4. Pre-Order – I am putting my novel, Split Seconds up a month early for pre-orders June 20th with publication date: July 20th.
  5. Bonuses – for those who purchase Split Seconds on Pre-Order they will also receive some bonuses.
  6. 30 Days, 30 Quotes – from the first day of the pre-order I will be posting images with quotes from the book on social media.
  7. Email list – For 6 weeks I will be sending information about Split Seconds to my list asking them to pre-order and to share on social media.
  8. Tweets and Posts – I am creating a page of tweets and posts that others can share about Split Seconds. Definitely for those who do the pre-order.
  9. Blog Posts and Interviews – I have contacted several Blog Owners and Authors and asked they’d be interested in hosting me – either an article or an interview and my pre-order.
  10. Tweet Blast – I am contracting a company to do a tweet blast for the series and the pre-order of Split Seconds.
  11. Best Seller – I’m asking others to help me get to best seller status, all they have to do is share on social media.
  12. Cross-promotion – I’m teaming up with a few others to cross promote each other’s books.
  13. Virtual Book Tour – I have always done one at the beginning of a launch but I am going to try it a bit later on.
  14. Advertising – I am going to do some advertising but I have not finalized exactly what. Some that I will be doing will be to get people to download Captured Lies – Book 1.
Plan for writing

Split Seconds – Suspense/Thriller

There are a lot of things to do and keep on top of but this is what I am doing to launch my new novel, Split Seconds. When marketing as Patricia teaches in her 52 Weeks of Marketing Success, you need to have a plan and you need to be using many platforms available to you to successfully market your book. I tend to use as many of the free or cheaper ways to market, as there really are a lot. You don’t have to spend a lot of money to get your book out there but you do need to connect with and work with other authors, bloggers, readers and really anyone willing to help. Mostly you need to ask for help but be polite, be respectful, be willing to reciprocate and know that not everyone will say yes.

Marketing means you have to do some work to get your novel out there but it is well worth the effort. If you haven’t looked into Patricia’s 52 Weeks of Marketing Success, I highly recommend it.

What do you struggle with when marketing?

“Marketing is a necessary part of getting your story out there. It takes work but doesn’t have to be daunting.”

Originally posted – The Novel Business

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